A Study of the Factors that Influcence Customer Decision-making in Essay

A Study of the Factors that Influcence Customer Decision-making in Choosing Local Thai Hotel - Essay Example The work, of which this is a record, has been carried out by myself unless otherwise stated and where the work is mine, it reflects personal views and values. All quotations have been distinguished by quotation marks and all sources of information have been acknowledged by means of references including those of the internet. Lodging has long been a necessity practice and maintained by people around the world whenever they visit new places. The basic idea of lodging is to provide comfort through the means of providing space for people would recuperate after long hours of journey. Basic provision includes single space bed, a bathroom and small furniture such as chairs and tables. However, as time passes and competition growing between owners who operate lodging houses or hotels in these days, there have been rapid changes that could now be seen in present day hotels. According to American Hotel & Lodging Association (2002), in order to provide better services and to increase the profits of these hotels, modern facilities have been included. These include climate control materials such as air conditioning and heater. Fancy materials have also been included such as television, internet connectivity, and expensive necessities such as soaps, shampoos and perfumes. In bigger hotels that aim for international r ecognition and greater number of customers, they have provided additional facilities such as seminar rooms, restaurant, swimming pools and gyms. All of these are to win the favor of the customer in choosing their hotel over the others. According to Anthony, Anthony and Ghosh (2004), in the modern hotel industry, such functions or additional facilities have played an important role for customers or tourists in choosing their hotels. Knowing the attributes that determine accommodation choice, features which consumers perceive as important or vital, and characteristics that influences higher rates of retention allows hotel

General Psychology DSM-IV-TR Project Case Study Essay

General Psychology DSM-IV-TR Project Case Study - Essay Example One of the characteristics that make Esther stand out from acceptable social traits is her unconventionality and unwillingness to conform to social expectations. She is also fixated on morbid thoughts. For example, Esther could not help her mind get away from the cadavers, the pickled fetuses and the execution of the Rosenbergs (after their links to the Soviet Union was exposed). These cognitive and behavioral traits are not pathological in themselves. The author does not make clear, if Esther Greenwood’s manifest patterns of thought are something deliberate and conscious or plainly arising out of her childhood conditioning. Her parents and school teachers expect her to be cheerful and amiable with her fellow pupils; but Esther’s pre-occupation with death, suffering and the apparent folly she sees in all human endeavors makes her aloof and distant. Esther Greenwood’s rebellion against social norms affects her perceptions on intimacy as well. For instance, while the society expects her to remain a virgin and maintain a respectable lifestyle in order to make herself eligible for marriage, she wanted to explore her sexuality as it occurs naturally. Consequently, she begins an affair, which is completely based on experiencing sexual pleasure and none whatsoever on feelings of love and intimacy. Here, we begin to see symptoms of mental disturbance that find mention in the DSM-IV-TR scale. For instance, Esther’s apparent lack of self-control to remain a virgin till marriage could be broadly classified as a symptom of underlying â€Å"impulse-control disorder†. But DSM-IV-TR diagnosis is not purely a technical one, but requires the psychiatrist to make subjective decisions as well. At the time in which the novel is set (early decades of the twentieth century) American society was still largely conservative. It